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Resolving your current and future business challenges

Defining a growth strategy that is sustainable

Determining the most profitable way forward 

All businesses have challenges and the biggest one we believe is generating revenue. It’s no wonder over 40% of newly registered businesses go out of business within the first year! Fortunately, we can discover what is your most profitable way forward and what are the sequence of marketing activities required to grow revenue and profit. The question is where are you at with your business, are more leads or sales required, or do you have an issue with retaining your customers?

Often an owner is not willing to make an up front financial investment into their business marketing strategy, which can result in wasted time and money over the longer term trying to build their online presence and online customer acquisition strategy, either via sales for ecommerce or lead generation for professional services. Another business challenge is when businesses select the wrong digital marketing agency and strategy. For example, if your sales and lead strategy is dependant on traffic coming from Google and a inexperienced agency crashes your rankings or fails to improve them, you may lose significant business. 

For those who are just getting started with marketing it should be viewed as an investment. It would be incorrect to assume that from the get go your marketing spend is being covered by the revenue it is generating. Experience tells us that for given industries certain marketing activities are going to deliver better results than others, at a lower cost and in a faster time period. Creating an ad, selecting a keyword, picking a colour or selecting a design is and will always will be a hypothesis. While validating actions before execution helps, no qualitative or quantitative data will be available on the internet to do this, and that is why working with experienced marketers is key to your success.

Navigating your business challenge

Lead Generation

The ideal scenario is your businesses has a pipeline full of leads ready to close. However, the question is: how do you create a pipeline full of leads? There are two types of prospective clients, those that are in the market and those who don’t know they need your product or service yet. The marketing activity is being in front of people who are in the market, as well as identifying ideal customers and nurturing them.

Retention

Customer retention is a great problem to have, but it is a problem nonetheless. It is clearly important that you not only bring in sales, but you also maintain them. It is critical that you build meaningful engagement and rapport with your customers. Let us explain how automated techniques can assist this aim and help to ensure that you retain your customers.

Sales

Are the leads coming to you? Is the traffic on your website converting into sales? Any marketer can generate traffic and leads, but are they valuable to your business or are they just a waste of time? Proper qualification and identification of your ideal customer is essential to maximising conversion rates and reducing customer acquisition costs.

Contact us to resolve your business challenge

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