Resolving your current and future business challengesDefining a growth strategy that is sustainable
Determining the most profitable way forward
All businesses have challenges and the biggest one we believe is generating revenue. It’s no wonder over 40% of newly registered businesses go out of business within the first year! Fortunately, we can discover what is your most profitable way forward and what are the sequence of marketing activities required to grow revenue and profit. The question is where are you at with your business, are more leads or sales required, or do you have an issue with retaining your customers?
Often an owner is not willing to make an up front financial investment into their business marketing strategy, which can result in wasted time and money over the longer term trying to build their online presence and online customer acquisition strategy, either via sales for ecommerce or lead generation for professional services. Another business challenge is when businesses select the wrong digital marketing agency and strategy. For example, if your sales and lead strategy is dependant on traffic coming from Google and a inexperienced agency crashes your rankings or fails to improve them, you may lose significant business.
For those who are just getting started with marketing it should be viewed as an investment. It would be incorrect to assume that from the get go your marketing spend is being covered by the revenue it is generating. Experience tells us that for given industries certain marketing activities are going to deliver better results than others, at a lower cost and in a faster time period. Creating an ad, selecting a keyword, picking a colour or selecting a design is and will always will be a hypothesis. While validating actions before execution helps, no qualitative or quantitative data will be available on the internet to do this, and that is why working with experienced marketers is key to your success.