Search Engine Optimisation (SEO) that Brings in Organic TrafficOptimising your website for specific keywords with SEO is an effective way to generate traffic without the ad spend
Have valuable and relevant content, get valuable high converting traffic
Search Engine Optimisation or SEO is a process and set of techniques used to rank a website or particular webpage higher in a search engine, such as Google or Bing. The value of ranking well is quite significant because for a given search term or keyword a searcher will trust the higher ranking websites more than lower ones. In comparison to using Google AdWords where you pay to be #1 in the ad section, ranking organically is more valuable as searchers trust organic search results more.
Search engine traffic is so valuable because when someone is actively searching for a product or service they are in the market, a.k.a. a warm/hot traffic/audience. If a link is clicked and that person lands on an optimised page the chance of converting that person is high.
What makes a website rank higher?
Domain & Page Authority
The authority of a domain name and/or webpage is a measure of its reputation determined by Google and Bing. While their search algorithms are different. they behave in a similar way. What influences authority is the reputation of the sites that links to it and visa versa, and most importantly the quality of the SEO being performed.
Nothing shoots a ranking up more than just having valuable content relative to the keywords being targeted. Is the content on your website worth reading for specific keywords? Google and Bing’s algorithm has been created to determine just that. Position yourself as a prospective client / customer and consider what they want to read and see.
Best practice and website traffic
Search algorithms are incredibly complex with changes being made every month to provide searchers with the very best and relevant search results. If your website recieves more website traffic for certain keywords than competing websites, that will rank the site higher.
Last, but also the most important, is best practice. Google acts in the best interests of its users, to provide valuable and relevant search results and not dodgy websites. So if your website is not mobile friendly, doesn’t have HTTPS (SSL), if the colours/site structure is all over the place and doesn’t use HTML syntax correctly Google will penalise you.