Introduction
Douglas Partners is a renowned engineering and environmental consulting firm with a rich heritage. It specialises in geotechnical, environmental, and groundwater engineering and has more than 2o offices Australia-wide.
The Challenge
Douglas Partners needed a brand refresh to stay relevant in today’s market. The goal was to modernise their mission and vision while preserving their legacy. This rebranding required balancing tradition with contemporary appeal.
Our Strategy and Approach
We partnered closely with Douglas Partners to redefine their brand through a strategic and creative process:
- Deep-Dive Analysis: We conducted in-depth consultations and workshops to fully understand their roots, values, and vision, ensuring our approach was authentic.
- Strategic Messaging: We refined their mission and vision statements to align with their core values and future aspirations.
- Visual Rebranding:
- Logo and Brand Identity: Designed a new logo and brand identity that blended tradition with modernity.
- Website Redesign: Developed a user-friendly, visually appealing website showcasing their expertise and projects.
- Collateral Creation: Produced comprehensive digital and printed materials for a consistent brand presence.
- Digital Assets: Banners, social media graphics, tailored iconography, and presentations.
- Printed Materials: Brochures, posters, business cards, and signage.
Results and Impact
This rebranding project was a significant creative effort, and we are proud of the results. The refreshed brand effectively balances Douglas Partners’ heritage with a modern, professional image, positioning them for continued success.
