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Marketing strategy: why Google Ads are fundamental
You want to get more traffic to your website. Do you invest in Google Ads or Seo? Let’s delve into this common question to understand

7 reasons you need live chat on your website
Live chat is becoming increasingly popular on websites, and with good reason – it’s one of the most effective online sales tools. If you’re wondering

Facebook (Meta) Ads or Google Ads: which platform you should choose?
In this article, we’ll help you choose the best advertising platform for your business. One question we’re often asked by new clients is “Which platform

How to start a blog in 2022
It appears that blogging has become one of the most popular content sharing platforms, thanks to the rise of social media and influencer culture. Today,

Why choose a WordPress website
A website is the singular most important marketing tool for most businesses. Customers, suppliers, donors, partners – anyone who interacts with your business will visit

How to create a brand
Building a brand from the ground up isn’t an easy task. There are several questions you should ask yourself, such as: How will the brand

What is a landing page?
Your website is the most common way that people will interact with your brand. It should be optimised to help you convert visitors into a

What is content marketing?
Content marketing is one of the most underrated and underutilised marketing tools. When it comes to implementing marketing strategies, many businesses, and even marketers, fail

What should a digital marketing plan include?
In recent years, digital marketing has become increasingly complicated, with the emergence of new channels and rapid change to existing ones. With plenty of digital

What is organic social media?
The social media landscape has constantly grown and evolved over the last few years, especially with the increasing emphasis on direct conversions and paid media.

How to use Google My Business
Google My Business (GMB) is one of the best tools to manage your business online. It’s free, easy to use, and designed specifically for companies

How to set up a Facebook pixel
The Facebook Pixel is possibly Facebook’s most useful tool for digital marketers. The pixel allows you to monitor how successful your Facebook Ads actually are,