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Difference between paying to be #1 and being #1

Last week something very strange happened, the team and I put together a proposal for a potential new client to have AdWords setup (ads in Google search to get website traffic). During the pitch they said, “I don’t know anyone who clicks on ads inside...

Innovation and Technology having the right Enablers

Using the right enablers saves a lot of time What is an enabler? It’s something that *enables* you to carry out your business. Think of it as something in the business that is most critical to delivering a product or service and keeping the business afloat. i.e....

Business update

Posting this up date to let you know that as of last week I left Optus after two years working full time inside various strategy and innovation teams with a focus on small business and consumer products and services. It was a great experience to work there, but...
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