User Experience (UX) Design Central Coast, Newcastle and beyond
Experience success
Ever found a website or app difficult to use and counter intuitive? If so, it probably wasn’t designed by a UX expert.
User Experience (UX) refers to how a user interacts with and responds to a system. UX Design focuses on providing a seamless experience for users every step of the way.
What we do
UX Research
We gather as much information as possible about your users and target audience, identifying their behaviours, motivations and needs. We research and learn about your business, product, or service, and aim to understand how users are currently experiencing your websites or mobile apps.
UX Audit
UX Audits are conducted to identify current strengths and weaknesses in the user experience. A variety of programs and techniques are employed to effectively target issues that are hindering a smooth user journey.
UX Testing
Testing is used to evaluate your website, or app. This can be done in a variety of ways, usually involving real users. Testing is an invaluable tool for improving your usability, uncovering new issues and gaining accurate feedback.
UX Design
Informed by the knowledge gained through research, audits and testing, UX Design can take place. When a new design is complete, it will be retested to make sure it provides an intuitive and effective experience for the end user.
What’s the difference between UX design and regular design?
UX Design focuses specifically on usability, while design considers all aspects of the design. At the heart of UX Design is getting to know target audiences and their behaviours – information that can be achieved through research. Website design should always incorporate UX design, but overall it is more artistically driven.
6 reasons UX Design is important
- Ensures the website you’ve invested in is going to achieve real results
- Gives users a positive experience that holds their attention and is more likely to result in conversion
- Creates brand loyalty and enhance reputation by making users feel good after interactions
- Identifes key customer journeys
- Opens your website or app up to those with even the most basic understanding of technology
- Helps direct your user to your intended end-goal eg. purchase
“Any product that needs a manual is broken”
– Elon Musk
What They Say
