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What is content marketing?
Content marketing considers the value of all content that you share with your audience, although this is usually centred around online platforms.
Instead of directly trying to promote yourself, content marketing primarily contains material designed to engage with your target audience and further their understanding of your brand and its values.
This content can be anything from a tweet or social post, to videos, blogs or re-sharing others’ images on Instagram. All of these activities create interest and familiarity in your brand, products or services.
Content marketing must be executed in a genuine way that doesn’t leave your audience with the impression that you are excessively self-promoting. Instead of thinking about what you want to tell your audience, think about what would be useful for your audience to know.
Having someone to lead you in the right direction when it comes to content is important in establishing your brand’s reputation and voice.
6 reasons content marketing is important
What They Say
Thanks for all your help it has been greatly appreciated. You have all been so patient and kind and I am beyond thrilled with what we came up with. Brief nailed!