Content marketing

Make content that matters

Content marketing is about creating useful content for your audience. The more value you can provide, the more likely your audience is to engage further with you and become your customers. We help you conceptualise and create content that gets seen by your target market.

What we do

Content strategy

Before you start content marketing you need to consider your strategy to create it and get it in front of your target market. Instead of blindly generating content, we'll consider your business goals, the target markets and find the best channels to execute your strategy.

Copywriting

Our professional copywriters will make sure your content is clear, concise and above all interesting to your readers. We'll ensure all text across your collateral reflect the same tone of voice to help create trust and reputability. And for online content, we utilise the best SEO practices to improve your online visibility.

Video

Whether it's a showreel, a promo video or a tutorial, videos hold the attention of viewers and are likely to increase traffic to your business. We can help create video content that helps you communicate with your audience.

Social media marketing

We offer social media marketing as a complete service, but this also ties into content marketing. Ensuring that your social media is populated with the most suitable and relevant content helps keep your audience engaged.

What is content marketing?

Content marketing considers the value of all content that you share with your audience, although this is usually centred around online platforms.

Instead of directly trying to promote yourself, content marketing primarily contains material designed to engage with your target audience and further their understanding of your brand and its values.

This content can be anything from a tweet or social post, to videos, blogs or re-sharing others’ images on Instagram. All of these activities create interest and familiarity in your brand, products or services.

Content marketing must be executed in a genuine way that doesn’t leave your audience with the impression that you are excessively self-promoting. Instead of thinking about what you want to tell your audience, think about what would be useful for your audience to know.

Having someone to lead you in the right direction when it comes to content is important in establishing your brand’s reputation and voice.

6 reasons content marketing is important

What they say

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