Social Media
Marketing
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Social media marketing is a great way to reach your audience on a more personal level. If done correctly, a good social media presence generates new leads and keeps you connected with existing customers. Poorly managed social media accounts can result in wasted content that no one sees and an unprofessional image for your business.
Our agency will help you figure out what to post, where and how to use social media to its full potential – from organic posts to paid advertising across Facebook, Instagram, LinkedIn and more.
We can look after your social media channels and accounts for you. We are able to set up your channels as well as generate useful, relevant posts and create calendars for content release throughout the month. Having your channels professionally managed allows you to concentrate on your core services. As well as keeping your pages active, we coordinate powerful social media campaigns targeted at specific audiences.
What we do
Channel branding & set up
Setting up and branding social media channels for your business is a key step and it's important they follow your branding style. It can be surprisingly tricky to create headers, logos and other images that work across all platforms, and mistakes are often made in setting things up. We set you up and can also train your team so that your social media runs smoothly and efficiently.
Paid social campaigns
Social media platforms like Facebook have excellent targeting to make sure your ads are reaching the right people for a low cost. We develop creative content that stands out and fully manage social media campaigns to deliver indisputable results through tracked conversions.
Conversion optimisation
Ensuring you ad campaigns are delivering results is critical for effective social media. Although you may be happy looking at your ad, if it isn’t reaching and appealing to your target audience, it isn't worth running. We track user behaviour after engaging with your ads and optimise those ads that provide the highest return.
Channel management
We can look after your social media channels and accounts for you. We generate useful, relevant posts and create calendars for content release throughout the month. Having your channels professionally managed allows you to concentrate on your core services.
What channels should you use?
While Facebook still reigns as the most effective social media ad platform for many, there are several more in your arsenal.
If you’re a business-to-business company then LinkedIn might be your best tool.
If great imagery is inherent in your brand then Instagram may be your best bet to get in front of the right audience.
Twitter is another platform that is prolific in certain industries and areas.
And that’s not to mention Snapchat, Pinterest, YouTube and many more platforms that cater to specific demographics.
We’ll help you figure out the channels that provide the best return for your ad spend.
6 reasons social media is important
- It is more cost-effective and trackable than most other advertising, especially print ads.
- Social media increases the traffic to your website and helps improve the Google rank of your website.
- It solidifies the relationship between you and your customers and increases brand loyalty.
- It's a fast, easy way to communicate with your audience.
- It helps you provide better customer service. It's likely your customers will expect you to be contactable on social.
- Social channels are a great way to generate positive reviews that can be used across all your collateral.
Social Media Packages
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2 Channels
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Up to 16 Organic Posts (can be a combination of posts &/or stories) per month across all social media channels
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Page/Channel Evaluation
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Copywriting and publishing
The monthly content plan included
Some Images/video content provided by the client -
Monthly Reporting (inc meeting)
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3 Channels
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Up to 24 Organic Posts (can be a combination of posts &/or stories) per month across all social media channels
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Everything in Bronze plus:
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Organic Social Media Strategic Plan
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Basic Profile Management - Update profiles and information as required
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Includes boosting one post per week on one channel Media spend not included above Allocating $50 per week + GST recommended
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Moderation of posts, comments and private messages (input required from the client)
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5 Channels
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Up to 60 Organic Posts (can be a combination of posts &/or stories) per month across all social media channels
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Everything in Silver plus:
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Ongoing recommendations on social strategy and integrating social media with your other marketing activities
What They Say
