SEO in the world of AI

Your mind isn’t prepared for AI

Where do you get your imagination for the future? It downloads into your brain via a rectangle; how much of it shows a future with AI? Not much, so a lot of what we will see in the next 5-10 years is going to be a surprise.

If you haven’t already seen, Elon Musk’s xAI project is open to test users in the US, and it’s already better than Chat GPT3.5. It also critically features real-time access to the internet and, like the X platform (formally Twitter), isn’t ravaged by censorship and a controlled political viewpoint.

With that in mind, it is time to summarise my thoughts on how AI is going to change marketing, particularly in search, for most of us Google.

We’ve witnessed a seismic shift in the way information is consumed. Just as the Industrial Revolution redefined manufacturing, today’s AI evolution is reshaping our access to information. This goes beyond simply transitioning from one social platform to another; it’s a fundamental change in the way we seek and process knowledge.

Why is this relevant now? The rapid development of AI, powered by Large Language Models (LLMs), is at the core of this transformation. We’re transitioning from the era of keyword-based searches to one dominated by AI-driven conversations. Instead of sifting through pages of search results, users are now turning to AI chatbots for immediate, tailored responses. The implications for marketing and SEO are profound.

We are changing from SEO to AEO: The importance of traditional Search Engine Optimization (SEO) is not disappearing overnight, but there’s an undeniable pivot towards AI-Enabled Optimization (AEO). The goal is no longer to rank on the first page of Google/Bing, but to be the authoritative source that AI systems trust and recommend in their responses.

Is your business ready for AI? Come talk to us at AS Digital to fix that.