We designed and built a fresh and intuitive website for Black Text Technology, a company that bridges the gap between traditional managed service providers and IT consultancy.
Through discussions with Black Text, we realised that their entire offering was based on keeping technology simple for their clients. To communicate this brand positioning we developed a clean, easy-to-navigate website with fun robot imagery that reflected their sense of humour and approachability.
We also animated their logo, bringing their ‘simple technology’ message to life, and made sure the text throughout the site explained things in layman’s terms so it was easily understood by all.
Black Text can now move forward with their fresh brand identity to truly set themselves apart in the IT space.
