KWS Towing

Case Study

ASDigital Delivered:

With a well-planned Google strategy and a properly structured website, we ensured KWT had a constant flow of enquiries that meant their phone didn’t stop ringing.

Kevin Waters and his sons are the most reliable 24-hour towing company in Sydney, with a network spanning all of Australia. They have been providing service for over 50 years!

Being at the top of the search results for breakdown related Google search terms was essential to capturing calls from motorists needing an urgent tow. 

Once we completed the basic account set-up, we started tracking phone calls and form submissions as conversions, reaching over 600 conversions some months with a steady 33% conversion rate. 

Proper ad settings, copywriting and keyword research were fundamental to the successful campaign. 

Our work for KWT didn’t stop with Google Ads, we also developed their website to ensure every person landing on their pages could easily find information and contact them.