Becoming the first choice for even more motorists
Thanks to AS Digital, KWT Towing now has a website that communicates their quality work and trusted reputation
Kevin Waters & Sons Towing boasts over 50 years of multi-generational experience. This family business already had the advantage of a great reputation and an Australia-wide network – but, what they were lacking was a website and a well-planned Google strategy.
We created an eye-catching website, rich with Search Engine Optimisation (SEO) to ensure that stranded motorists would find KWT as their first point of call in a Google Search. Their website is now among the top search results for people Googling the services they provide.
Emergency and breakdown towing is a huge area of business for KWT, so showing up quickly gives them an extra edge for those in their time of need.
Once we completed the basic account set-up, we started tracking phone calls and form submissions, reaching over 600 conversions some months with a steady 33% conversion rate.
Proper ad settings, copywriting and keyword research were fundamental to the success of the campaign.
Being easier for potential clients who ‘aren’t in the know’ to find has allowed KWT to generate more business and profits than ever before, making a great return on their digital marketing investments.