Reflecting core values
Unite Migration’s logo and website is designed to appeal to customers who value their vibrant, authentic and professional approach
Unit Migration is a boutique Central Coast immigration agency assisting clients with visa requirements, citizenship, and other consultations. They wanted to differentiate themselves from the multitude of ‘boring’ immigration agencies that essentially all looked the same.
The business had previously relied on the glowing recommendations of their small client base made up of personal contacts in generating new business. But in order to break into a larger market, they needed a fresh brand identity that communicated their core values while reflecting their vibrant and professional approach.
We developed a logo, positioning statement, website and a range of collateral using modern colours that gave them a distinct brand presence that was unlike any of their competitors. When writing the copy it was also important to maintain a balance assuming the reader that Unite Migration had enough legal expertise to help them with migration, but also ensure the language was simply enough for anyone to understand – especially considering the majority of the readers would have English as a second language.
Since the brand and website launch, Unite Migration has received several compliments and positive feedback that has resulted in higher conversion rates for enquiries. With a vibrant brand and a solid digital marketing presence, Unity Migration is now generating a fruitful amount of new business.