Copywriting
Say what you mean
Copywriting is the art of communicating your brand clearly and concisely. Good copywriting leaves the reader with a sound understanding of what your business does, and what your brand is all about. The language and tone you use impacts the kinds of clients you attract and the way others perceive you. Having your content penned by one of our professional copywriters willl increase your credibility as a brand.
What we do
Web content
Web content copywriting is different to any other form of writing, because the content is more often 'scanned' than read. Headings, structure and hyperlinking are key, as is pulling out the most relevant information in a clear and concise way. Plus you need to consider search engine optimisation (SEO) in every page of your site.
Blogging
Blogging is a great way to integrate SEO into your marketing. A blog on your website that focuses on your areas of expertise and uses keywords and terms increases the ranking of your website in the search engines. Blogging is also a great way to engage new and loyal readers by discussing areas of interest in a more conversational way.
Articles
Creating articles for your business increases your audience's engagement and affinity with your brand. Compelling articles create hooks to engage the reader, tell a relatable story with emotion and build audience understanding by progressing from simple to complex.
Technical copywriting
Technical copywriting focuses on communicating within your industry, using knowledge and terms that are specific to your audience industry. As one of the most specialised types of communication it can easily go awry if not written by a skilled and informed copywriter.
Do I need copywriting?
The short answer for most is ‘Yes’. If you aren’t a professional copywriter, then you will definitely benefit from someone that is.
Copywriting isn’t simply putting pen to paper and making sure it’s grammatically correct. Copywriting is about getting the key messages across with maximum impact.
The correct tone of voice, clarity and legibility are all vital using written language to its full potential.
Through effective copywriting we’ll help boost your credibility, gain clarity around your brand and help you connect you with your target audience.
6 reasons copywriting is important
- Builds rapport with your audience and prospective clients, achieving credibility and trust that you are a professional.
- Effective copywriting helps develop and express your brand’s personality and image.
- Having polished content that's easy to read increases the value of your service or product.
- Every word matters – even one wrong word can lose your business a sale.
- Good writing holds a reader’s attention and increases the likelihood of them becoming a customer.
- In today's world of high media consumption, good copywriting gives your business the edge.
What They Say
