Drive Traffic to your Website with Google Display Network (GDN)
Targeting your ideal customer with Display Ads
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Display Ads are a cost effective way to get in front of your target market
To bring context to display ads in general, it’s safe to say that anyone that has browsed the internet has seen a display ad. They appear as banners with either text, images and/or animations vying to grab your attention. Advertisers use them so much because they are effective in being able to target your target market and the cost to deliver them is negligble.
When are Google Display Network ads used?
Build brand awareness
The number of interactions required with a brand for a person to convert into a customer or client is ever increasing. Using Google Display Network ads to target your target demographic is an ideal way to increase the number of touch points that person has with your brand. Not to be used in isolation, however if you are running ads on other platforms you can generate the perception of being everywhere your ideal customers are.
Re-marketing
If you have paid someone to visit your website through Facebook Ads, Google AdWords or by some other advertising mechanism, it would be a waste to let them leave the website without taking action. 80% of people are not ready to take action right there and then, so once they leave the website displaying an ad that addresses the context of why they left the website is a sure fire way to bring them back in a cost effective manner. Using re-marketing reduces your customer acquisition costs because the likelihood of converting a returning visitor is higher.