How Do Social Media Algorithms Work?

In the fast-paced world of social media, algorithms play a crucial role in determining what content users see in their feeds.

As a business owner or digital marketer, understanding how these algorithms work is essential for creating successful social media strategies.

In this blog post, we will dive into the algorithms of four popular platforms: Instagram, Facebook, TikTok, and LinkedIn.

Let’s unravel the mysteries behind these algorithms and gain insights into how you can optimize your content to reach a wider audience.

Instagram Algorithm:

Instagram, with its visually appealing content, has become a go-to platform for many businesses. The Instagram algorithm focuses on delivering content that users are most likely to engage with. Key factors influencing the algorithm include:

a) User Engagement: The algorithm considers the past behaviour of users, giving priority to content from accounts they interact with frequently.

b) Relevance: Instagram analyzes the relationship between the user and the content, prioritizing posts that align with the user’s interests.

c) Timeliness: Freshness matters! Recent posts tend to receive higher visibility, so consistency is important for staying in the algorithm’s favour.

Facebook Algorithm:

With its vast user base, Facebook has a complex algorithm that filters the overwhelming amount of content available. Here’s what you need to know:

a) User Preferences: Facebook learns from user behaviour, giving priority to content from friends, family, and accounts users engage with the most.

b) Post Engagement: The more people engage with a post (likes, comments, shares), the more likely it is to reach a broader audience. Encourage interactions to boost visibility.

c) Quality Content: Facebook values posts that generate meaningful conversations and provide value to users. Focus on creating compelling and informative content.

TikTok Algorithm:

TikTok’s algorithm is known for its ability to turn regular users into viral sensations overnight. Here’s how it works:

a) Video Completion Rate: TikTok values content that keeps users engaged. The algorithm favors videos that are watched until the end.

b) User Interactions: Comments, likes, shares, and follows all contribute to the algorithm’s decision-making process. Encourage users to interact with your content.

c) Trending Hashtags and Sounds: Utilize popular hashtags and audio tracks to increase the discoverability of your content and ride the wave of trends.

LinkedIn Algorithm:

LinkedIn, the professional networking platform, has its own algorithm designed to prioritize relevant and high-quality content. Consider the following:

a) User Engagement: Similar to other platforms, LinkedIn’s algorithm favors content that generates conversations and meaningful interactions.

b) Professional Relevance: The algorithm considers factors like job title, industry, and connections to determine the relevancy of content to individual users.

c) Originality and Thought Leadership: Sharing valuable insights, industry expertise, and original content can help boost your visibility on LinkedIn.


Understanding how social media algorithms work is crucial for optimizing your digital marketing efforts. While each platform has its unique approach, certain common themes emerge, such as user engagement, relevance, and quality content.

By aligning your strategies with these principles, you can improve your chances of reaching a wider audience and achieving your marketing goals.

Stay informed, adapt to changes, and leverage the power of social media algorithms by following us and dropping us a message to see how we can help your business get to higher levels!