Implementing Digital Strategy: How to Ensure It Doesn’t Fail
Welcome to AS Digital, where we believe in the power of digital marketing to transform businesses. Today, we want to address a crucial aspect of digital marketing: implementing a digital strategy. We understand that while formulating a strategy is essential, its successful execution is what truly matters. In this blog post, we will explore practical […]
How Do Social Media Algorithms Work?
In the fast-paced world of social media, algorithms play a crucial role in determining what content users see in their feeds. As a business owner or digital marketer, understanding how these algorithms work is essential for creating successful social media strategies. In this blog post, we will dive into the algorithms of four popular platforms: […]
The Cost of Social Media Advertising: Where’s the Value?
In recent years, social media advertising has become a crucial part of digital marketing strategies for businesses of all sizes. With the rise of platforms such as Facebook, Instagram, and Twitter, social media has become a powerful tool for reaching potential customers and building brand awareness. However, as with any marketing channel, social media advertising […]
The Power of AI: Unleashing Its Full Potential in Digital Marketing
In the world of digital marketing, staying ahead of the competition is critical to success. One way to do this is by harnessing the power of AI (Artificial Intelligence). AI has the ability to transform the digital marketing landscape by automating tasks, analyzing data, and providing valuable insights. In this blog, we will explore the […]
Shopify vs WooCommerce: Which Is Better In 2023?
Are you planning to set up an online store in 2023 and wondering which e-commerce platform to choose? Shopify and WooCommerce are two of the most popular choices for building an online store. In this article, we’ll compare Shopify and WooCommerce to help you make an informed decision. What is Shopify? Shopify is a fully […]
How to Improve Your Google Ads Quality Score Quickly
As a digital marketer, you know that having a high-quality score on your Google Ads campaigns is crucial for success. A high-quality score means lower costs, better ad placement, and more clicks. But what if your ads aren’t performing as well as you’d like them to? Here are some tips to help you improve your […]
The Power of Content Marketing: Why Your Business Needs It
In today’s fast-paced digital age, it’s more important than ever for businesses to stay ahead of the competition. While there are many strategies out there to help you achieve this, content marketing is one of the most effective. In this post, we’ll explore what content marketing is, why it’s important for your business, and how […]
Landing Page Optimisation: Boost Your Conversion Rate with These Tips
Are you looking to optimize your landing page to maximize your conversion rate? A landing page is a crucial element of your digital marketing strategy. It’s where potential customers land after clicking on an ad, social media post, or email marketing campaign. So, it’s essential to ensure that your landing page is optimized to convert […]
How to Run Facebook Ads That Convert: Best Practices and Strategies
If you’re looking to grow your business and drive more sales, Facebook ads can be a powerful tool to help you reach your target audience. With over 2.8 billion monthly active users, Facebook is the largest social media platform in the world, making it a prime location for advertising your products and services. However, creating […]
Why Paid Media is Essential for Marketing Success: Key Benefits and Best Practices for Effective Advertising
Paid media, also known as paid advertising or paid marketing, refers to the practice of promoting your brand or products through paid channels such as search engines, social media platforms, and other third-party websites. While there are many different marketing strategies available to businesses today, paid media has become an increasingly important tool for reaching […]
Email Marketing Best Practices: How to Create Emails That Convert
Email marketing remains one of the most effective ways to reach and engage with customers. In fact, according to recent studies, the average ROI for email marketing is $42 for every $1 spent. However, with inboxes becoming increasingly crowded, it’s more important than ever to craft emails that stand out and convert. In this post, […]
The Power of Copywriting: Boost Conversions with Compelling Content Using AIDA, PAS, FAB, and Storytelling Frameworks
Copywriting is the art of using words to persuade and influence people to take a particular action, such as buying a product, subscribing to a service, or signing up for a newsletter. Effective copywriting can significantly increase conversions and revenue for businesses, making it a critical component of any successful marketing campaign. In this post, […]
Creating a Winning Social Media Strategy: Tips and Tricks
Social media has become an essential part of the digital marketing landscape, with billions of users spending hours daily on platforms like Facebook, Instagram, and Twitter. As a result, it’s crucial for businesses of all sizes to have a strong presence on social media in order to connect with potential customers and build their brand. […]
The top digital marketing trends to watch in 2023
Introduction As we kick off the new year, it’s important for businesses to stay up-to-date on the latest digital marketing trends and technologies. In 2023, there are a number of developments that are poised to shake up the marketing landscape and shape the way businesses reach and engage with their audiences online. In this post, […]
3 Copy Frameworks to Increase your Email Conversions
There are no magic formulas to write emails that convert, but some rules can help. It is a good rule to use correct grammar, write with fluid syntax and be as concise as possible. But one of the most useful rules for writing emails that convert is definitely not to try to reinvent the “wheel” […]
What is PPC Marketing?
If you’re a business owner, then you’ve probably heard the term “PPC marketing” floating around. But what does it mean? And more importantly, should you be using it for your business? Pay-per-click (PPC) advertising is essential to any effective search engine optimization (SEO) strategy because it can offer immediate results. Did you know? Creating well-crafted […]
How to Write a Marketing Email
Are you unsure how to write a marketing email that will engage your customers? You’re not alone! Many small business owners find it difficult to craft an email that will get people excited about their product or service. However, with a little bit of planning and some helpful tips, you can create an email that […]
HOW TO INCREASE BRAND AWARENESS WITH SOCIAL MEDIA NETWORKS
Social media is one of the most powerful tools a company can use to create awareness for its brand. It allows you to connect with existing customers and followers on a personal level and provides an incredible chance to promote your products and services. With the right strategy, social media can help you reach a […]
Facebook Ads: Key Factors for Successful Ads
Creating Facebook ads is easy – you could simply click “Boost” on one of your posts, right? But creating a successful Facebook ad – that’s much harder. In this blog article, let’s look at the key factors for creating successful Facebook Ads. Considerations for image ads: Call To Action (CTA): When you’re trying to get […]
Display Campaigns: 4 tips to Maximise the Performance
Are you using display campaigns? Do you feel like you’re not getting enough bang for your buck? This article will teach you how to use Google’s advertising platform accurately and plan an effective strategy for your display campaigns. Google Ads were originally placed only in search results, but over time, it has become so much […]
