Digital Marketing Strategy
Make a plan
Before you can succeed, you have to plan to do so. Knowing where you want to go and how you’re going to get there is all part of the marketing strategy process.
In essence, marketing strategy should answer the simple yet crucial questions of what we should do and why, covering all relevant channels – including digital.
What we do
Marketing audit
We audit your website, branding, social media presence, collateral, tactics and ads. We then analyse the performance of all of these marketing components to gain a better understanding of exactly what you could be doing better.
Marketing plan
When it comes to marketing strategy, having a practical and easy-to-follow plan is the roadmap to success. We break everything down into straightforward actions, projects and timelines that make sure conceptual goals become realities.
Brand positioning
Knowing and understanding your competitors is critical when choosing which of your brand's unique selling points to highlight. We’ll help you identify and express your brand essence and position you effectively in the marketplace.
Market research
As well as doing our research into how your brand is already performing, we research the market you’re in. This research ranges from surveys of existing customers to collecting national data and buyer behavioural patterns.
Do you need a marketing strategy?
Research shows that 50% of companies fail after 5 years. Why? Because failing to plan is planning to fail.
Every business should have a marketing strategy – and one that gets followed. A good marketing strategy will stop you pouring money into vague concepts that you think might work, and focus on channels that provide a real return.
Whereas some marketing strategies are discouraging, long-winded documents that gather dust, our marketing strategies are succinct guides that state what your goals are and how you can reach them.
We’ll explain your strategy in layman’s terms and show how it will translate to real-life results.
A marketing strategy will...
- Help set your brand offering apart from your competitors.
- Ensure your key messages are being communicated clearly.
- Work out the quickest wins for your business - "the lowest hanging fruit".
- Help segment and prioritise your target market.
- Provide a solid foundation for sustainable business growth.
- Increase the morale of your team by highlighting a clear and achievable path to your goals.
some of our marketing work
What They Say
