Why choose a WordPress website

A website is the singular most important marketing tool for most businesses. Customers, suppliers, donors, partners – anyone who interacts with your business will visit your website at some stage. But once you have a website, how do you manage and edit the content?

First introduced in 2003, WordPress is the most popular website building software on the market. Originally a blogging software, WordPress has now become the content management platform of choice across the web. WordPress allows you to easily edit your website content without worrying about changing and of the coding that runs the site.

Who uses WordPress?

WordPress operates approximately one-third of the world’s websites, from small personal blogs to complicated sites of major corporations like Sony and NBC. WordPress is an ‘open-source’ site builder and content management system, meaning users can install the base software for free. But it’s WordPress’ unique features and wide range of add-ons (plugins) that make it the most popular content management system in use today.

Benefits of using WordPress

1. User-friendly

WordPress is easy to use and has an intuitive interface that requires no prior website knowledge. Adding new pages, blog posts, images, etc. on a regular basis are all simple tasks and can be done quickly. And if the site is built well, you shouldn’t need to spend any time on formatting.

2. Flexibility and Adaptability

Although WordPress was originally a blogging platform, it now powers a wide range of sites with different purposes. WordPress sites can contain full-service eCommerce stores, showcase your portfolio, or host a social network, group, or podcast. There are more than 50,000 plugins that expand the capability of WordPress so you can be confident there’s one to suit your needs. And even if there isn’t, because WordPress is open source, it’s easy to create new custom plugins for specific purposes.

3. Attractive design options

WordPress comes with thousands of dedicated themes, free or paid, many of which can be continually adaptable to your changing needs, allowing you to customise and personalise your website at any time.

4. Built-in SEO tools

WordPress’ code is clean and well-structured, making it easier for search engines to read and index the content of a site. Furthermore, each page, article, and image can have its own meta tag keywords, description, and title, as well as be optimised for specific keywords, allowing for extremely precise search engine optimisation. Tags can also help you improve your search engine optimisation efforts.

5. Mobile compatibility

Google considers mobile responsiveness when ranking websites, so they must look nice on any device. WordPress has a number of responsive theme designs, and users can also use plugins and theme file tweaks to adapta static site.

6. Open source

Open source software provides public access to the source code. This means WordPress is being improved every day by many developers around the world.

These are the few benefits of a simple WordPress website to your business. We hope you’ve learned something valuable after reading this article! If you need any help with your marketing strategies or landing pages, get in touch with us today, or learn more about our Web Design & Development services.