Customer Retention

Keeping customers is a great business model
Digital Marketing Facebook Support Group

Digital Marketing Facebook Support Group

Spend less on customer acquisition and get more from existing clients and customers

Good business is when customers / clients keep coming back for more, we know this because the customer acquisition cost for a new customer / client is higher than repeat business from existing ones. So how exactly can this be done? The answer is continuing to provide value to your database post sale beyond the actual product or service you actually sold them. Things that maintain and build rapport outside your product or service is:

  • Re-order reminders for consumable products
  • Newsletters addressing challenges your customers / clients have in your domain of expertise
  • Introducing systems and processes to encourage constant communication after sale closure

Like all things quality of execution of these inititatives are key to delivering successful outcomes. Challenge that most businesses have is time, how can you implement these things when you have so little of it? Automated notifications using Mailchimp’s sales intelligence software enables complex sequences to be deeply embedded into your ecommerce website, so emails are sent at the right time with the right context. Outsourcing your weaknesses and focusing on your businesse’s strengths keeps costs down, drives efficiencies and performance, such as having the production of content for newsletters, blogs and brouchers done externally.

Options to Increase Customer Retention

Content marketing

As mentioned above, content marketing is where valuable information that builds rapport with your existing customers / clients is produced and distributed to them. Fortunately in the context of customer retention, content marketing is double edged, not only is content being keeping your exusting customers warm, but also your prospective customers and it drives your website up through Googles rankings if published in a blog on the website.

Learn more about our content marketing options.

Email marketing

Email marketing and newsletters are not the same thing anymore. Historically, emails would be sent to everyone with content trying to drive a sale. Much has changed and the powerful features of Mailchimp and its integrations into third-party platforms, such as sales systems, e-commerce websites and alike enables emails to be sent with context  i.e. data is stored about each of your customers, which is then used to augment the content of the email and when it is sent.

Learn more about our email marketing options.

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