Customer RetentionKeeping customers is a great business model
Spend less on customer acquisition and get more from existing clients and customers
Good business is when customers / clients keep coming back for more, we know this because the customer acquisition cost for a new customer / client is higher than repeat business from existing ones. So how exactly can this be done? The answer is continuing to provide value to your database post sale beyond the actual product or service you actually sold them. Things that maintain and build rapport outside your product or service is:
- Re-order reminders for consumable products
- Newsletters addressing challenges your customers / clients have in your domain of expertise
- Introducing systems and processes to encourage constant communication after sale closure
Like all things quality of execution of these inititatives are key to delivering successful outcomes. Challenge that most businesses have is time, how can you implement these things when you have so little of it? Automated notifications using Mailchimp’s sales intelligence software enables complex sequences to be deeply embedded into your ecommerce website, so emails are sent at the right time with the right context. Outsourcing your weaknesses and focusing on your businesse’s strengths keeps costs down, drives efficiencies and performance, such as having the production of content for newsletters, blogs and brouchers done externally.