Email Marketing: When Is It Good and Bad for Fashion Ecommerce?
In the fast-paced world of Australian fashion ecommerce, email marketing remains a powerful tool for building customer relationships and driving sales. When executed well, it can elevate a brand’s presence and foster loyalty among shoppers making discretionary purchases. However, missteps can lead to missed opportunities or even customer alienation. By analysing email marketing through a SWOT […]
Think Big, Win Big: Why Small Thinking Leads to Small Outcomes in Australian Digital Marketing
Australia’s economic landscape in 2025 is challenging. Businesses are grappling with late invoice payments, declining sales—particularly in retail and construction—and rising operational costs. Consumers are cautious, and competition is fiercer than ever. In this environment, standing still or adopting a small-thinking mindset guarantees limited results. To thrive, businesses must embrace bold, creative, and strategic digital […]
A Look at Digital Economy Growth
The digital economy is on a rapid ascent, expected to reach $16.5 trillion by 2028 and make up 17% of the global GDP. This surge is largely driven by the booming online retail and travel sectors, solidifying the digital economy as a central part of modern life. However, marketers are still working to keep […]
How Australia’s Upcoming Reforms Will Shape Digital Strategies
Apple’s recent ad campaign, featuring surveillance cameras with menacing wings, highlights a major shift in corporate attitudes towards consumer privacy. It marks a significant move by one of the world’s largest companies to champion data protection, reflecting broader changes both in business and personal realms. Australia is on the verge of major privacy law […]
Branding Gone Wrong: What Bonza’s Downfall Teaches Us About Retaining Customers
Bonza, Australia’s regional low-cost airline, entered voluntary administration after just over a year of operations, largely due to its inability to retain customers and navigate a highly competitive market. This example reminds us of the critical importance of building a strong brand and retaining customers through a well-crafted strategy. While Bonza initially attracted attention with […]
Cracking the GenZ Code: 8 Insights to connect with the next big consumer force
As Gen Z (young adults born between 1997 and 2012) becomes more prevalent in the workplace, there’s a growing need to truly grasp what makes them tick. After diving into this insightful report by GWI, we’ve uncovered nine standout points that offer a fascinating glimpse into Gen Z’s behaviours, preferences, and attitudes. The report goes […]
Are Google Ads worth the investment?
Google Ads present a powerful opportunity for businesses to increase their online visibility and drive targeted traffic straight to their website. As those sponsored listings at the top of Google’s search results, they allow you to bypass the crowded organic rankings and get your products/services in front of prime prospects at just the right […]
AI won’t get your job, but people who embrace it will
In the ever-evolving landscape of technology, AI has captivated our imaginations and sparked intense debates about the future of work. Sometimes there’s a prevailing fear that AI will inevitably lead to the replacement of humans in the workforce, rendering us obsolete. However, this perspective oversimplifies the intricate relationship between AI and humans. Rather than viewing […]
Marketing trends in 2024
In the ever-evolving field of marketing and communication, maintaining a competitive edge is paramount for brands and companies. As we delve further into 2024, it’s crucial to remain ahead of the latest communication trends that are shaping the marketing industry. Here’s our top picks: Interactive Content: Static content will take a backseat as interactive experiences […]
TikTok Notes: a threat to Instagram’s dominance?
A cryptic notification shared by TikTok with its users has sparked interest online as the platform teases its next move. The message reads: “TikTok Notes, a new app for photo posts, is coming soon! Your existing and future public TikTok photo posts will be shown on TikTok Notes.” TikTok’s not usually the one to copy […]
How to find the right digital marketing agency for you in Sydney
The digital marketing space is highly competitive, with many agencies fighting for your project, whether that be building a website or running a new campaign on Facebook, Instagram, Meta, Google, LinkedIn or email. You can be sure that as soon as you drop your email or phone number, you will be swarmed. There are a […]
SEO in the world of AI
Your mind isn’t prepared for AI Where do you get your imagination for the future? It downloads into your brain via a rectangle; how much of it shows a future with AI? Not much, so a lot of what we will see in the next 5-10 years is going to be a surprise. If you […]
Unlocking the Power of Facebook Ads vs. Google Ads: Tailoring Your Strategy for Business Success
Hey there, fellow marketers and business owners! Today, we’re diving into the epic showdown between two digital advertising giants: Facebook Ads and Google Ads. As a digital marketing expert at AS Digital in Sydney, Australia, I’ve seen firsthand how these platforms can skyrocket businesses to success. But which one suits your business best? Let’s find […]
How Personalising a Chatbot Can Revolutionise the Customer Journey
In today’s digital era, businesses are constantly seeking innovative ways to engage with customers and provide exceptional experiences. One such solution that has gained significant traction is chatbots. These virtual assistants are transforming the customer journey by offering personalised interactions and tailored solutions. In this blog post, we will delve into the power of personalising […]
How Do Social Media Algorithms Work
Social media has become an integral part of our lives in today’s digital age. From connecting with friends and family to discovering new trends and products, social media platforms have revolutionised the way we interact with content. But have you ever wondered how the content on your newsfeed is tailored to your interests? The answer […]
Unleashing Success: 4 PPC Marketing Trends You Must Embrace in 2023
AS Digital marketing continues to evolve, pay-per-click (PPC) advertising remains a powerful strategy to drive targeted traffic and boost conversions. To stay ahead in the competitive landscape, it’s crucial for businesses to adapt to emerging PPC marketing trends. In this blog post, we’ll explore four PPC marketing trends that you need to be on top […]
Get LinkedIn with Impressive’s Top 5 Tips for LinkedIn Advertising
Introduction: LinkedIn has emerged as a powerful platform for businesses to connect with professionals, build brand awareness, and drive targeted leads. With over 740 million members worldwide, LinkedIn offers a vast audience of decision-makers and industry leaders, making it an ideal platform for B2B advertising. However, achieving success with LinkedIn advertising requires a strategic approach. […]
Leveraging AI for Digital Marketing Success in Small Businesses
In today’s digital age, small businesses face fierce competition when it comes to marketing their products and services online. The ever-evolving landscape of digital marketing requires innovative approaches to stay ahead. One such game-changer is Artificial Intelligence (AI). AI has revolutionized numerous industries, and digital marketing is no exception. In this blog post, we will […]
Unlocking Success: 3 Essential Rules for Creating a Consistent Website Experience
Introduction: In today’s digital landscape, your website serves as the virtual face of your business. It is crucial to create a consistent and cohesive online presence that resonates with your target audience. Website consistency plays a vital role in establishing brand credibility, enhancing user experience, and boosting search engine rankings. In this blog post, we […]
8 Secrets to Landing Pages that Convert
In today’s fast-paced digital world, having a well-designed and high-converting landing page is crucial for any business looking to generate leads, increase sales, and maximise conversions. Landing pages act as the first touchpoint between your brand and potential customers, making it essential to optimize them for maximum impact. In this blog post, we will unveil […]
