Will Christmas this year be different for business owners?

Many are saying that ‘the worst is over’ and that customers are adapting to the ‘new normal’ as the festive season approaches. For businesses, both ecommerce and retail, the last three months of the year are generally responsible for a majority of sales and profits.  But how will this important sales period look this year? […]

Digital attraction: Search engines

The process of searching for something only takes seconds, and that’s why it’s perfect for customers. We are all familiar with search engines like Google or Bing, because we use them all the time. They are our go-tos whenever we need to find out about a restaurant, a company we want to work with or […]

Digital Attraction: Website

Telstra has just published their Business Intelligence 2020 insights report on Digital Marketing. As a business owner, you know it can sometimes seem like an overwhelming task to build and maintain a healthy client list. But a stable client base is crucial to long term business success. So, how do you start building this base? […]

Microsoft to part ways with Internet Explorer – will your business be affected?

Internet Explorer has been synonymous with the internet since its inception 25 years ago. However, its glory days are coming to an end. Microsoft recently announced that it will drop support of Internet Explorer 11 from August 2021. This extends to many of its service apps, for which changes will be effective as early as […]

4 undeniable reasons to use a digital marketing agency

It may come as no surprise that digital marketing is critical to helping your business grow in this modern era. Here we break down a few of the many benefits of having a digital marketing agency by your side. Marketing is about connecting with the right audience in the right place at the right time. […]

Old media is dead, and new media is getting ever more complex and powerful

The amount of positive interactions or touch points required for a prospective client before converting their enquiry into a sale is ever-increasing. In old media, less than 8 positive interactions with a brand could lead to a sale – now that figure is closer to 20. Why must there be so many positive interactions before […]

Spend less on customer acquisition and get more from existing clients and customers

Good business is when clients keep coming back for more. We know this because the customer acquisition cost for a new client is higher than repeat business from existing ones. So, how exactly can this be increased? The answer is continuing to provide value to your database post-sale, beyond the actual product or service you […]

Sustainable businesses have a pipeline of work

Lead generation is the process of acquiring a person’s contact details for a sales person to close later. In the context of digital marketing it’s where ads (and content) are put in front of people who are likely to be a client. The biggest challenge businesses have are filling their pipeline with leads, nurturing them, […]

Determining the most profitable way forward

All businesses have their challenges, and the biggest one we believe is generating revenue. It’s no wonder over 40% of newly registered businesses go out of business within the first year! Fortunately, we can discover what your most profitable way forward is and what the sequence of marketing activities required to grow revenue and profit […]

Company update & how to video conference

You may not have heard from us for a while. We have been busy delivering awesome projects for very inspiring clients. Some great things have happened, such as Tim Highley joining the AS Digital team as our digital marketing manager early last year (Tim is a brilliant graphic designer and website builder), rebranding with a new […]

The difference between paying to be #1 and being #1

Last week something very strange happened. The team at AS Digital put together a proposal for a potential new client to have AdWords setup (ads in Google search to get website traffic). During the pitch they said, “I don’t know anyone who clicks on ads inside Google”. Ouch. As a digital marketing agency and having […]

Facilitating Enablers: The Cloud

Using the right enablers saves a lot of time What is an enabler? It’s something that ‘enables’ you to carry out your business. Think of it as something in the business that is most critical to delivering a product or service and keeping the business afloat. Examples of enablers Accounting programs EFTPOS machines Employee time […]