Display Campaigns: 4 tips to Maximise the Performance
Are you using display campaigns? Do you feel like you’re not getting enough bang for your buck? This article will teach you how to use Google’s advertising platform accurately and plan an effective strategy for your display campaigns. Google Ads were originally placed only in search results, but over time, it has become so much […]
5 Clean Fonts To Consider For Modern Logo Design
Why choosing the right font is important When it comes to designing a modern logo, typography is an important part of logo design. The font you chose for your logo says a lot about your brand. It can communicate your brand’s personality and set the tone for how customers perceive your business. With so many […]
Marketing strategy: why Google Ads are fundamental
You want to get more traffic to your website. Do you invest in Google Ads or SEO? Let’s delve into this common question to understand how Google Ads is often the clear winner and how to use it not just for search but other channels too. For years, Google Ads has been one of the […]
7 reasons you need live chat on your website
Live chat is becoming increasingly popular on websites, and with good reason – it’s one of the most effective online sales tools. If you’re wondering how to add it to your site, or don’t know which one to choose, keep reading as we answer these questions and unpack six reasons you probably want live chat […]
Facebook (Meta) Ads or Google Ads: which platform you should choose?
In this article, we’ll help you choose the best advertising platform for your business. One question we’re often asked by new clients is “Which platform should I invest in, Google Ads or Facebook Ads?” Well here’s the kicker: never start with the platform. Before thinking about a platform, ask yourself the following questions: How do […]
How to start a blog in 2022
It appears that blogging has become one of the most popular content sharing platforms, thanks to the rise of social media and influencer culture. Today, it seems like almost everyone has a blog, and it is no longer limited to niche hobbies. Starting a blog is a great idea, but how do you get started? […]
Why choose a WordPress website
A website is the singular most important marketing tool for most businesses. Customers, suppliers, donors, partners – anyone who interacts with your business will visit your website at some stage. But once you have a website, how do you manage and edit the content? First introduced in 2003, WordPress is the most popular website building […]
How to create a brand
Building a brand from the ground up isn’t an easy task. There are several questions you should ask yourself, such as: How will the brand resonate with your target audience? How should it make people feel? Here’s how you can develop a unique and memorable brand identity for your business. What exactly is a brand? […]
What is a landing page?
Your website is the most common way that people will interact with your brand. It should be optimised to help you convert visitors into a lead (e.g. submit an enquiry), or make a sale. One of the most effective ways you can capture new audiences is with a dedicated landing page. Why do I need […]
What is content marketing?
Content marketing is one of the most underrated and underutilised marketing tools. When it comes to implementing marketing strategies, many businesses, and even marketers, fail to realise the importance of quality content. However, the more value you can provide to your audience, the more they will want to engage with you and become your loyal […]
What should a digital marketing plan include?
In recent years, digital marketing has become increasingly complicated, with the emergence of new channels and rapid change to existing ones. With plenty of digital marketing channels and platforms to choose from, deciding on the right fit for your business can be overwhelming. Should you focus on SEO or PPC? Social media or newsletters? That’s […]
What is organic social media?
The social media landscape has constantly grown and evolved over the last few years, especially with the increasing emphasis on direct conversions and paid media. Nevertheless, organic social media and engagement remain essential to growing your business. What is organic social media? Defining organic social media is simple: It refers to any social media activity […]
How to use Google My Business
Google My Business (GMB) is one of the best tools to manage your business online. It’s free, easy to use, and designed specifically for companies and organisations to manage their online presence across Google, including Search and Maps. A GMB account improves your visibility in Google search results and helps you promote your business with […]
How to set up a Facebook pixel
The Facebook Pixel is possibly Facebook’s most useful tool for digital marketers. The pixel allows you to monitor how successful your Facebook Ads actually are, giving you accurate conversion stats and the opportunity to remarket to website visitors and create custom audiences based on site traffic. That’s why it’s essential for anyone currently running Facebook […]
How to set up Facebook Ads
Facebook is one of the most popular marketing platforms on the planet, with an expansive advertising network that caters to businesses of all sizes. Do you know how to set up Facebook Ads so that you can get the most out of the algorithm, gain exposure and reach new audiences? How to create a Business […]
How to choose the right digital marketing agency
These days, there’s no shortage of digital marketing agencies to choose from. With so many options, we’ll show you how to find the right digital marketing agency for you and your business goals. Our top five tips: 1. Understand your goals Instead of asking an agency for a specific service, tell them what your goals […]
How to use hashtags
At AS Digital we understand that marketing jargon can be pretty confusing. If you’ve ever wondered how to use hashtags, or what they are, we’re here to help. As new media becomes the dominant platform for marketing and advertising, hashtags are a great tool for making sure that your content gets in front of the […]
Staff Spotlight Part 2
Meet even more of the AS Digital team! In part 2, you’ll be meeting Alex, Tim, and Kristy. Meet Alex! Alex is the founder of AS Digital, and is passionate about making sure every solution is tailored for each client and serves their best interests. Q: So Alex, who are you? Hi, I’m Alex! I’m […]
Staff Spotlight Part 1
Meet the AS Digital team – in this edition we’ll be introducing you to Sophie, Kiara, and Hazel. Meet Kiara! Kiara is one of our new team members. She’s a front-end developer and user experience designer – she’s been a huge help since she joined a month ago. Q: So Kiara, who are you? A: […]
What will be ‘the next normal’ for businesses?
As the COVID-19 vaccine starts its slow but steady roll-out around the globe, businesses must now come to terms with a future very different to the one they conceptualised at the start of 2020. As uncertainty persists in every visible sector of the economy, the way consumers respond and adapt to the crisis varies significantly. […]
